Welcome to WAY
At WAY we endeavor to represent you, your needs as an Artist and, empower you to bring your vision to life. Together we are creating a culture of innovation and growth. Our aim is to make sure that we have the best artist growth stories in the industry through providing an end-to-end lifestyle management experience.
About US
Spanning two decades, our roots go back to 1993, where we built a strong reputation in electronic music bookings and event management across Central Europe.
Fast forward to today where we are leading the way into a new era of music in the Middle East and beyond.
Offering bespoke, full-spectrum music consultancy, we work directly with many of the most successful international promoters and brands in the industry. We have an exceptional network of international talent buyers and record labels. Through our work, we help talent, entertainment companies, and brands to reach their goals and grow together.
Philosophy
We understand how demanding life as an artist, along with busy touring schedules can be. With WAY, you have a partner who understands you, we are your family while you are on the road.
We will always strive to enhance an artist’s career to meet their objectives and follow their vison. At WAY we understand the importance of “Zeitgeist”, you as a talent are always in motion. You create experiences, emotions, attract audiences, interact with a big community, and have an active social life. It is our aim to give artists the full peace of mind that their concerns will be heard, and ensure that the personal touch is always there as they evolve in their career and life.